After kicking of 2012 with an impressive double digit growth among women 18-49 (their best quarter ever) Style Media recently announced they will deliver a 25% increase in original programming this year. "In 2012, our programming lineup will be joined by a terrific mix of personality-driven series that really speak to our passionate viewers..." - Salaam Coleman Smith, President of Style Media. In addition to the new 'Betsey & Lulu' series that follows the designer & her daughter, here are five others in development that we can't wait to premiere!
"Pop Style" (working title)
This topical weekly series will break down all things you need to know about looking good and living stylishly – including the latest in fashion, beauty, lifestyle, and pop culture. From trends and the latest movies and TV shows to the coolest tech gadgets and the hottest restaurants, no topic will be left uncovered.
"The Cat Deeley Celebrity Project" (working title)
An hour-long series that follows television personality and fashion diva, Cat Deeley, into the homes and lifestyles of some of today’s hottest stars! Through this casual and intimate lens, Cat treats viewers not only to a front-seat tour of their favorites star's home, but into their lives, as well, as they share personal stories triggered by treasured items. Whether it’s the Oscar she won for a role she almost didn’t take, her favorite pair of jeans, or the raggedy old couch she won’t get rid of, viewers will get an inside glimpse into the lives of their favorite celebrities. Every item in the house is a testament to the celebrity’s style and we’re going to learn the stories behind it all.
"House of Fab” (working title)
In partnership with Justfab.com, an online shoe/fashion service of whom Kimora Lee Simmons was recently appointed President and Creative Director, Style will be bringing fashion to the masses. This docu-series will follow the cast of characters behind the day to day operation of this website.
“Celebrity Closet Confidential”
Take a look inside the coveted closets of your favorite celebrities with stylist Mary Alice Haney. In each episode, Mary Alice works with a different celebrity to create a "fashion moment" for a huge event. In the pilot episode, viewers will see her 'work her magic' with singer & actress LeAnn Rimes.
“Absolutely MARvelous” (working title)
This fashion reality show follows Mar Romero, owner and founder of the West Coast's high-end hair and makeup styling company, TEAM. Based in Santa Barbara, California, Mar rules the roost with fierce ambition like a military general and dreams of expanding to the East Coast. She recently launched a line of hair extensions and her newest endeavor is leather totes and handbags. Can she manage even more? Absolutely!
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